On October 23, 2017, Goodbaby International Holdings Limited (“Goodbaby International”, 018086. HK) completed the acquisition of Oasis Dragon Limited at USD 360 million (about HK$ 2.812 billion), of which US$ 120 million is paid in cash, and the rest is paid with 536 million shares issued at HK$3.49/share.
Goodbaby is one of the leading companies of children’s durable products in the world. It’s headquartered in China, with 11,000 employees worldwide. It has set up 7 R&D centers in the Americas, Europe and Asia, and manages sales, marketing and distribution offices in 11 countries. The core capabilities of Goodbaby International is R&D, design and manufacturing, branding, marketing and sales of children’s products, such as stroller, car safety seats, home products (baby beds, safety door, high chairs and baby chairs, etc.), as well as vehicles for children (fixed activity center, tricycles, electric vehicle and scooter, etc.). It leads the industry of children’s durable goods with its global network, local operation and strong branding capabilities.
The core business of Oasis Dragon Limited including the development, branding and distribution of its leading proprietary maternal and child care and garment products. It owns one of the largest retail network of baby and children’s products, and operates 977 shops of its own.
After the acquisition, Goodbaby International will extend its traditional children’s durable product lines to the bigger non-durable goods segment, and completes its vertically integrated business model from product development, manufacturing, branding and distribution.
Jingtian & Gongcheng is the PRC legal counsel for Goodbaby International in this acquisition deal, and provides legal services including conducting legal due diligence, drafting and review of relevant legal documents, assisting in anti-monopoly filing, issuing PRC legal opinions, etc.