Jingtian & Gongcheng successfully represented BMW AG ("BMW") in a trademark infringement and unfair competition dispute against Hebei Beduoqi Children Toys Co., Ltd. and Shanghai Yanying E-Commerce Co., Ltd. The case recently concluded with a first-instance victory in the Shanghai Intellectual Property Court, resulting in BMW being awarded a compensation of 10.8 million RMB.

The success of this case is a successful example of not only consolidating the claims of trademark infringement and unfair competition for joint processing, but also applying punitive damages.