Benjamin Choi Partner
Hong Kong
  • Practice: Intellectual Property
  • Languages: Mandarin, English, Cantonese
  • Tel: (852) 2926-9308
  • Email: benjamin.choi@jingtian.com
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  • Practice: Intellectual Property
  • Languages: Mandarin, English, Cantonese
  • Tel: (852) 2926-9308
  • Email: benjamin.choi@jingtian.com

Benjamin Choi is a Partner in the Hong Kong office of Jingtian & Gongcheng LLP.

Benjamin’s practice focuses on a wide spectrum of intellectual property legal and commercial matters, in particular trade mark, design, patent and copyright protection, enforcement and dispute resolution both locally and internationally. 

He has significant experience in representing local and multinational brand owners, corporations and startups to acquire trade mark, design, patent and copyright registrations to preserve and capitalise intellectual property assets, conduct use and registration clearance, provide branding strategy, handle ownership and registration disputes and negotiation, official requisitions, commercial licensing, franchising and post registration transactions and acquisitions, and conduct IP due diligence for M&A transactions that involve IP assets. 

His comprehensive knowledge and strategic insight have established him as one of the prominent practitioners in the field of intellectual property law. His former role as President of the Hong Kong Institute of Trade Mark Practitioners, where he currently serves as Treasurer, places him at the forefront of the Intellectual Property Department’s policy review and consultation. 

Benjamin is also an active member of International Trademark Association (INTA), Asian Patent Attorneys Association (APAA) Hong Kong Group, Marques and Licensing Executives Society China (LESC) Hong Kong Sub-Chapter. He is currently appointed to the Editorial Board for LexisNexis Practical Guidance. 

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