UJU Holding Limited (“UJU Holding”; Stock Code: 01948.HK) completed its IPO and listing on the Main Board of the Hong Kong Stock Exchange on November 8, 2021. The company offered 120 million shares at HK$6.7 per share and was expected to raise approximately HK$749 million (before exercising the over-allotment option). Cornerstone investors like ByteDance and Xiaomi subscribed to the IPO, showing their recognition of the company's fast development and their confidence in its prospect.
UJU Holding started its operation in China in 2018. The company provides one-stop cross-media online marketing solutions, in particular online short video marketing solutions, to its advertiser customers through its media partners. The company has maintained longstanding partnerships with leading online short video platforms, social media platforms and search engine platforms in China, providing services such as planning, producing, placing and optimizing online advertisements, especially online short video advertisements. The company also provides advertisement distribution services.
According to iResearch, UJU Holding ranked as the largest online marketing service provider in China in terms of gross billing generated from advertisements placed by general e-commerce platform advertisers on online short video platforms in 2020 with a market share of approximately 16.0%, as the second largest online marketing service provider in China in terms of gross billing generated by online short video advertisements placed on online media platforms and on online short video platforms in 2020, with a market share of approximately 3.0% and 3.9% respectively.
As the Chinese legal adviser to the sponsor and the underwriter, Jingtian & Gongcheng's lawyer team provided comprehensive and full-process legal services for the IPO and listing of UJU Holding, including conducting independent legal due diligence, assisting the sponsor in third-party legal due diligence and file retrieval, analyzing and addressing key legal problems in the IPO, assisting stakeholders in communicating key legal matters with Chinese government departments, reviewing and revising the prospectus and other listing application documents, assisting in answering inquiries from the Hong Kong regulator and offering legal opinions, thus successfully finishing the IPO-related legal work.
Jingtian & Gongcheng was unanimously praised by the client and other sides for its strict work attitude, outstanding communicative skills, as well as timely and efficient services.
